Many believe that the menu is the most superfluous part of a restaurant. And the way most people use it, I find it difficult to disagree with this statement.
Think about it....Without fail, we all open the menu card and read it from cover to cover or end to end, whichever the case with great ceremony. And end up ordering what we always order. There's a whole world hidden away in that slightly laminated card..!! Alas, we lack the courage to try something new. And so reading the menu has become simply a ceremony.