Come Aadi and the wind blows scores of freebies literally sweeping the consumers of their feet.The month of Aadi surely makes its mark in retail therapy. People feel happy returning with bag loads of "good and comfort buys"- items presumably at a lower price. And for the shopaholics like me, it is actually a mini Diwali. Call it the mood enhancer or grabbing the oppurtunity, an outing to the busy markets during this month is almost like a not-to-be-missed shopping event.
Indeed markets downtown wear a festive look. Nobody seems to mind the rush and jostling. If markets,shops and streets are chock-a-block with people, it is also largely due to the attractive advertisements and banners screaming out hefty discounts and freebies. Obviously it is too tempting to fall for as the heavily discounted items match every family's budget. If Dubai has its own shopping festival, we have our local shopping bonanza.. There is little doubt then that "Aadi" has catapulted itself to the numero uno slot as the "prime time for shopping".
Interestingly, the month of "Aadi" in Tamil calendar is otherwise considered to be a non-festive period and meant for spiritual contempaltion. Social celebrations like marriages, upanayanam takes a back seat. It is said that this month is feverishly dedicated to Goddess, reserved for worshipping nature with much gusto. Though tradition brands this month to be inauspicious, the shoppers doesn't seem to care and the bazaars are brimming 24*7 literally with people hunting mega markdowns.
Either way, it is a win-win situation.
2 Spoke out:
We call it ashada... But here (in karnataka ) it is considered inaspicious for even shopping... Doesn't mean they don't but considerably it is a downtime for shopping..
@ Sunil: Let us enjoy every day :)
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